The nation’s favorite reality TV show is back on our screens once again, only this time in the middle of winter and not summer.

Over the years, the show’s appeal has grown to the point where ITV has felt it necessary to air the show twice throughout the year, with the winter series taking place in South Africa, and a luxury villa in Majorca in the summer.

Once again, the introduction of Love Island to our screens has seen young people flood off Netflix to watch live television again, and it’s ITV2’s most successful show, with the current series’ opening show attracting 4.8 million viewers. But amid all the bikinis, cocktails and drama, a revelation about many of the contestants has begun to influence the British public.

Cosmetic treatments are on the rise amongst young British people, and Love Island is said to be part of the cause. Every day, it seems like another “before” photo of a Love Island contestant showing their pre-cosmetic look surfaces and doing the rounds, astonishing everyone with the shocking difference between what they look like now in the villa.

Is this obsession with getting the Love Island “look” influencing people to seek out cosmetic treatments?

Author: Dr John Curran

MB, BCH, BAO. MRCGP, DGM. DRCOG, Dip. Dermatology, FBCAM

Dr John Curran is the Lead Physician and Medical Director of the Aesthetic Skin Clinics. With experience in aesthetic medicine spanning over 20 years, John is one of just five doctors to be elected to Fellow of the British College of Aesthetic Medicine, by his colleagues. He has also served as President of the College and currently represents the College as Chair of the Ethics Committee.

He is a leader in his field, and is renowned amongst his colleagues for his astute research into new developments and technologies in the field of cosmetic dermatology.

A respected and highly accredited physician, Dr Curran specialises in cosmetic dermatology, cosmetic surgical procedures and other non-surgical therapies. He has a particular interest in Skin health, anti-ageing solutions, radiofrequency-based devices, laser treatments and dermatological surgery.

To view more blogs by Dr John Curran please click here.